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 Sales is a probability game

Sales = N * C * V

  • N = Number of attempts
  • C = Conversion rate
  • V = Value

To get more sales, you just need to work on improving each part.

➡️ Boosting N (Number of attempts):

  • Expand your audience or add more products, and ranges – so you have more people to sell to.
  • Send as many cold or warm emails/DMs as possible.
  • Without talking to enough people, it’s hard to know what works.

➡️ Improving C (Conversion Rate):

  • Make sure your product really fits what your audience needs.
  • Update your messaging to grab attention and connect.
  • Do more networking and aim for warm introductions—they build trust.

➡️ Maximizing V (Value):

  • Go after clients who are worth the effort.
  • Don’t undersell yourself—price confidently.
  • Getting enough people interested (N) and converting them (C) makes it easier to set the right price for value.