One launch is rarely enough for founders, makers, and other entrepreneurs. Companies are progressively launching and relaunching their items on many occasions.
Before we get to the list, here are a few solid prelaunch and post-launch tips I found along the way.
- Get clear on the goals (and metrics) for your launch.
- Pick a launch date and try to stick to it. Also, make sure the date doesn’t coincide with something that’ll overshadow the launch.
- Look into best practices for each launch platform that you’ll be using. For example, some platforms have specific days and times that work best.
- Create a launch checklist.
- Create a prelaunch landing page.
- Create an explainer video.
- Build an email list. Offer freebies (particularly ones that demo your product’s value).
- Get started on marketing — it isn’t too early.
- Get content flowing for SEO.
- Engage with communities.
- Create socials for your product/company.
- Link to your product from all your own personal socials.
- Grow your following. That’s a big topic in itself, but start by posting consistently.
- Build in public, or at least tease what you’re building.
- Build hype.
- Make sure friends and family are primed, so that immediately after you go live they can give your posts as much juice as possible (and post themselves). This might mean asking them to join certain communities beforehand, etc.
- If you’re going after press (see below), create a press kit and/or press release.
- Put together an outreach list and reach out — influencers, journalists, etc.
- Prepare your outreach, posts, etc. that will be sent on launch day.
- Run pre-sales.
- And of course, validate your product (more on that here).
- Keep doing QA.
- Make sure your postlaunch site is set up to capture emails of people who may browse but not purchase.
- Check in with users proactively.
- Send updates to folks on your email list who haven’t purchased.
- Pay attention to (and make fixes based on) feedback. Take customers’ questions and create an FAQ.
- Set new goals and keep an eye on your metrics.
- Get started on your post launch marketing strategy.
- Get to work on your product roadmap.
Where to launch and relaunch
Now let’s get into where to launch. Here’s a list of sites for launching, relaunching, and listing products. Where you launch will depend heavily on your specific niche, but this should serve as a very solid baseline.
And since it’s generally considered the top place to launch, here’s a guide about how to launch on Product Hunt.
While there are tons of places that you can launch, these are the places that are specifically designed for it.
- Product Hunt: Probably the most well-known launch community out there.
- Show HN: This is an excellent opportunity to share your product with the community at Hacker News.
- Launched!: A community where makers showcase their products and get feedback from early adopters.
- StartupBase: A community of makers and early adopters who get early access to new products.
- BetaPage: A community of tech lovers and early adopters where you can browse and submit products.
- TechPluto: They cover the latest news and events from the tech industry. They also provide a platform for emerging startups and entrepreneurs to showcase their products.
- Emoji Launch: A site where you can list your launch super easily.
Other communities where you can launch
While these communities aren’t specifically designed for launching, they’re solid places to do so.
- Indie Hackers: We all know it and love it. And it’s a fantastic place to launch.
- Reddit: Specifically, r/Entrepreneur, r/startups, r/smallbusiness, r/EntrepreneurRideAlong, r/sideproject, r/indiebiz, r/imadethis, r/design_critiques, r/growmybusiness, r/shamelessplug, r/AlphaandBetausers, r/coupons, r/ladybusiness, r/RoastMyStartup, and so on. But make sure to abide by each subreddit’s guidelines.
- Social media: Obviously, launching across your socials is super important.
- BetaList: Another popular community of makers and early adopters showcasing their startups and exchanging feedback.
- App Sumo: Super popular place to get deals from startups.
- Broadwise.org: Community of startup founders and tech enthusiasts who talk shop and promote their startups.
- Crazy About Startups: A platform for entrepreneurs where you can share your startup.
- Webdesigner News: A site where designers and developers can discover the latest stories on the web. You can launch your project as a “new tool” or “new app”.
- Designer News: A community of design and tech folks talking about interesting things. As long as you aren’t “overly advertorial” you can post about your project.
- DEV: A place where coders share, stay up-to-date, and grow their careers. Send them an email to be featured on their homepage.
- Sidebar: Collects the “best design links of the day”. They generally avoid featuring paid products unless there’s a useful free version, so keep that in mind.
- Makerlog: A place to share your achievements, encourage others, and grow. Add your project to the feed of “Latest Launches”
- SideProjects: A community for giving and receiving feedback and growing your side project.
- Slant: Slant is a product recommendation community with almost 3 million monthly visitors that helps connect people with the best products for them.
- Springwise: A global “innovation community” where you can submit innovative business ideas.
Sites where you can list your product
These sites are less focused on launch, but each of them allows you to list your new product.
- AngelList: A platform for venture investing, where you can list your company.
- StartupInspire: An inspiration gallery where you can promote your startup
- SaaSHub: An independent software marketplace that compiles lists of the best software available.
- All Startups Info: A site that showcases startups.
- Startup Collections: A site that curates resources and tools for entrepreneurs, designers, developers and marketers.
- Startup Tracker: A place to discover and track startups from MVP to IPO.
- Startup Buffer: A place to discover new startups and promote your startup.
- SideProjectors: A place to showcase your side project (as well as buying/selling projects, finding cofounders, etc.)
- StartUpLift: A startup directory where companies can get featured.
- Launching Next: A site that publishes the newest, trending tech startups and projects.
- Startup Stash: The (self-proclaimed) world’s largest directory of tools and resources for startups and entrepreneurs.
- Crunchbase: Primarily a product for revenue growth, but it allows you to list your startup.
- The Startup Pitch: A DIY startup news site that allows people to pitch.
- F6S: A global community that helps startups with funding, accelerators, jobs, grants, etc. – and they allow you to list your startup.
- Capterra: A popular software directory and review site where you can post your company.
- 10Words: Brings new apps and startups to readers weekly, in 10 words or less.
- AllTopStartups: A resource site for young entrepreneurs. They have a product review that gets you in front of 100k followers.
- AlternativeTo: A free service that helps users find better alternatives (like yours) to products.
- Alternative.me: A platform for optimizing connections between a variety of software and product alternatives.
- AppAdvice Curated lists of the best iOS apps.
- Web App Rater: An online platform dedicated to publishing reviews about mobile apps, SaaS, and web applications.
- Tech^Map: The tech^map helps you find tech companies and startups, tech professionals and tech events in your city. You can also post company milestones.
- Stack Share: Has open source, SaaS, and developer tools ranked by developers and companies.
- Startup Resources: Curated lists of the best startup tools to help you build your business. You can add your product if it is designed to help startups.
- Appvita: A resource to locate the finest browser-based web applications and share with the world.
- Awesome Indie: Features a new product made by indie makers every day.
- Betafy: Provides a place for founders to get relevant feedback from a community of startup supporters.
- CrozDesk: Helps businesses find and compare software. You can submit your own business software.
- Discover Cloud: B2B marketplace for discovering the best SaaS solutions and B2B services on the DiscoverCloud
- eBool:A place to find software and apps for businesses. You can submit your own product.
- Feed My App: A site for app reviews where you can submit your app (for $2-$50).
- Get App: Another directory for business software where you can list your product.
- Getworm: A place to discover new startups and get early-bird offers. You can submit your product to get early adopters.
- Hackerspad: Find curated and community-moderated alternatives, reviews, and comparisons for apps and software. You can post yours for $89.
- KitDB: KitDB is a searchable smart-directory of different web/computer applications.
- Land-book: A design gallery of beautiful websites and apps. Promote your work there.
- App Rater: A site that allows consumers to rate and discuss the latest apps.
- Appoid: Submit your app and a team will review it and possibly share it with their “publishing network.”
- Apps 400: Pay $29 to have your app reviewed and shared with their network.
- growingpage: Post your project and visitors can rate it, leave comments, and share it.
- Promote Project: Discover new companies and projects. Just submit a link to your project.
- Prefundia: Submit your project, and get featured if you’re in the top three.
- Webwiki: Consumer reviews of businesses and websites.
- All Startups Info: A place where startups are showcased daily. They take up to 60 days to review and publish, so keep that in mind.
- Startups List: Collections of the best startups.
- Startup Ranking: Discover, rank and prospect startups and companies worldwide.
- Oye Startups: Oye Startups shares information for entrepreneurs, and you can list your open startup.
- Postmake: Postmake is a curated list of tools and resources for your next project. Browse tools for design, development, marketing, etc., or submit a new resource.
- Saasified : A place to find SaaS news, handcrafted reviews, and the apps you need.
- SnapMunk: A curated stream of tech news and investment opportunities. Submit your start-up to their directory or share your story with their editors for a chance to be featured.
- Startup 88: Pitch the story of your early-stage startup and get featured in their feed.
- Startup Beat: Any startup less than five years old with less than two rounds of funding can pitch their story and hope it gets featured.
- Startup Lister: A list of startups that people can vote on.
- SaaSWorthy: Connects buyers with the right tech product for them. List your product for free and SaaSWorthy will recommend it to businesses looking for what you provide.
- Startup Benchmarks: Submit your startup’s analytics data and get some eyes on your project.
And don’t forget to contact the press. Of course, there are many, many more options, but these should get you started.